Introduction to the Marketing Lyfe Podcast Ep. 108
Episode one Oh eight of the marketing life podcast. This is Taylor Timothy, your host. And today guys, we’re gonna be talking about what is happening with online advertising with kobu 19. So let’s not waste any more time guys and dive right in.
What is Happening with Online Advertising v.s. Covid-19 Pandemic?
Facebook Ads and Google Paid Ads are Still Generating Leads
So first things first, kind of like I said in the last episode, episode one Oh seven at the beginning that basically Facebook ads and Google paid ads and all those different ad platforms, they are still working, they are still generating leads.
Success and Failing in Industries
Now what I have seen is some industries are actually being affected more than others. So health and wellness industry right now in my opinion, is not, you know, highly performing super well during this time. A reason why is because of obviously everyone’s scared right now everyone’s spending all their money on groceries and 72 hour kits and basically doomsday preppers. So if you’re a doomsday prepping company, you are probably crushing it right now on Facebook and Google and all those different platforms because of the demand. Um, so as far as the health and wellness industry, I think it’s struggling a little bit as far as products that are going to help them while being quarantined such as alarms. Um, maybe internet, different companies like that.
Increase in Conversion
Obviously we’re seeing an increase in conversion, we’re seeing more conversions, more cells happening because again, it’s helping them through this pandemic. Someone wants better internet, obviously they’re going to upgrade their internet right now. So those types of industries, obviously we’re going to see an uptick in what is happening online.
Cost Per Conversion
Now as far as cost per conversion goes through this, depending on the industry, some industries are going up in cost and some are going down.
Run Your Ads Right Now
Um, so all in all, what I recommend if you are running any type of ad right now is that you need to keep spending money on line. You need to continue doing this.
The reason why is because I, this is going to be a very temporary state as far as what’s going on with Kovac 19 in my opinion. And that, you know, come like may, May 15th, everyone’s going to be kicking their ads back on right now. And it’s going to give you a leverage on them if you are continuing to run your ads through this time. So I hope this helps you guys as far as online advertising goes with Google paid ads and Facebook ads, just keep pushing guys, keep pushing through this and keep, I promise you, if you keep pushing through it, that once this is over, everyone’s going to forget about it and we’re just going to keep pushing up.
Conclusion to the Marketing Lyfe Podcast Ep. 108
So thanks guys for listening to episode one Oh eight what is happening with online advertising with the Kuvan? Thanks guys.