Introduction to the Marketing Lyfe Podcast Ep. 125
Episode one 25 of the marketing life podcast. This is Taylor Timothy, your host. And today guys, we’re gonna be talking the difference between a $1,500 client and a $15,000 client. So I’m talking on a monthly basis here. So guys it’s not wasting any more time and dive right in.
The $1,500 Client
So guys, Guys, basically, I want to talk first off about the $1,500 client and the things that I personally have seen from managing a $1,500 client and kind of how it works.
So usually the client first off has a smaller budget. So, you know, they’re not looking to spend $50,000 a month on a budget.
Small Business, Mom/Pop Shop
Usually they’re a mom pop shop like a fixed location, and they usually have a smaller budget that they can spend from my experience.
Relationships Easier to Maintain
Usually the relationships are easier to maintain with these particular clients, because usually what you do is you bring a lot of value to them.
They’re looking for specific services from you, such as website management, Facebook ads, Google ads. And a lot of times it’s really easy to maintain that relationship, build relationships with them and really help their business scale and grow.
So also from my personal experience, usually you’re in communication with these people one to two times a week, um, maybe a phone call send out a weekly report, um, and things like that. So the relationship there is very manageable and fun.
Um, the next thing is for me personally, it’d be less stress compared to a $15,000 client. So, um, like I said, there’s less, there’s going to be a little bit less communication. As long as you’re bringing them leads. Usually they are happy.
The $15,000 Client
Now let’s talk about the $15,000 client. So usually a $15,000 client,
they are going to have massive budgets. They’re going to be spending, you know, anywhere from 50 to $100,000 a month. And then on top of that, their expectations are going to be massive. You better be bringing these people in anywhere from, you know, 50 to a hundred thousand dollars a month in revenue.
A Lot of Communication
They’re going to have a lots of communications. They’re going to probably call you every single day. I’m finding out what’s going on with ads and things like that.
Um, and then also they’re going to have it have high expectations in my opinion, with design and videos and the ad copy. And there’s going to be not a lot of wiggle room when it comes to your actual product quality and from my own experience, it for them as well. They’re not really, they’re actually going to care what their ads look like. They’re going to care about what their ads say and it’s to be a lot more back and forth on getting things approved and moving things, moving through the pipeline.
Its All About Results
Um, at the end of the day, like as a marketer for me personally, I’m all about results. What’s producing the results. I don’t care if that looks bad, I don’t care if it’s actually generating leads. If it’s actually making cells, then let it run. But usually these higher, bigger budget clients, they’re going to have higher expectations with design graphics and a lot of things like that.
Which One Do You Want or Prefer?
So all in all, someone might ask me, well, which one, which one do you want? One would you prefer?
Preference: $1,500 Client
And in my own opinion, I’d prefer the $1,500 a month, a client. Uh, the reason why, um, I believe it’s easier to scale out your agency on a $1,500 client than a $15,000 client.
The reason why is your $15,000 client, you’re probably going to have to have an ad copywriter. You’re going to have to have a video guy, a design guy. You’re going to have to have a full fledged functioning agency. And it’s going to be a lot harder to scale because you’re going to have to have a lot of those to be paying all of your employees underneath you and so on and so forth versus the $1,500 a month client.
Um, in my opinion, it’s, it’s just easier for you to maintain. It’s easier for you to scale out your business. So that is just my own personal preference and opinion. Just to kind of give you guys an understanding of the 1500 to a $15,000 client. So most of my packages range from 1500 to 5,000. Um, I, I don’t, I personally wouldn’t take on right now in my own situation, a $15,000 client, just because I would prefer working with smaller businesses and your $15,000 client potentially is going to be more corporate fill as well. So I’m more into small business and helping the small businesses grow.
Conclusion to the Marketing Lyfe Podcast Ep. 125
So thanks guys for listening to this podcast. If you guys have any more questions, feel free to reach out to me at Taylor, timothy.com or marketing live.com. If you guys want to learn my process and on how I generate leads and sells, you can go over and check out my firstname.lastname@example.org. Other than that, guys.