Introduction to the Marketing Lyfe Podcast Ep. 131
Episode, one 30, one of the marketing life podcast. This is Taylor Timothy, your host. And today guys, we’ll be talking, pairing, call me ads versus landing page ads. So basically they go to the landing page. Now the call to action on our mat gets them call our business. So that’s what I’m talking about today. We’re actually running a massive test here to view a breakdown of it. I’ll be breaking that down on this podcast as well, and kind of explain the strategy that we’re doing. So let’s not waste any more time dive right down.
Call Only Campaign Ads
So guys, I’m really excited about this test, as far as it goes to you guys and understanding I’m giving you just a little taste of this test. I will be doing another recap on this test as well, but the first campaign we ran, we spent around $30,000 and we generated around 277 phone calls. Um, from this particular campaign.
Call Only Campaign Ads Using Google
Now the main objective of this first campaign was to get phone calls directly into the business by using call me the ads on Google. So that’s what the strategy was.
Um, so we were just running that straight out the gate, um, just to get that phone call immediately as soon as possible. And we spent around $33,000 and our margins were there for this particular company. So we kept, kept running it and kept producing the results. But basically what we decided is, Hey, let’s run a new test.
Landing Page Ads
And the new test is what we’re doing is we’re running just standard, Google ads, search ads, and we’re driving them to a landing page with a call to action to actually just call. So the objective is still to get phone calls.
Higher Average Cost Per Click
but what I’m noticing right out the gate to give you guys an understanding of what I’m seeing is the average cost per click on call in the ads is way higher than then doing a landing page with a call to action
Click Through Rate is Higher
And what I’m noticing as well is I kind of knew this would happen, but our clickthrough rate is way higher again, on these types of ads.
Keyword Rating is Low
Now, from what I’ve seen. And what I’m thinking is that if you guys have ever ran call and he added a lot of times, your, your, um, your keyword rating is actually really low, is what I’ve seen.
And I, I personally think that Google’s in this particular instance and this particular campaign and everything that a lot of times call and the ads, your cost per call or click is going to be a lot higher because of how Google charges you. So your, your rating is gonna be like your overall Google quality ranking score or whatever it is is basically lower when you run call on the ads versus when you run camp, uh, just general search ads.
A Lot More Traffic in General
So that’s what we’re seeing on, on my end thus far. Um, I’m also seeing that we’re getting a lot more traffic in general, as far as the search campaign goes. So the campaign gets way more clicks. Our budget goes away faster, um, because we’re just buying up more traffic. And I think Google’s generally, generally speaking, they’re delivering, delivering our campaigns a lot more out to people and our qual, our rating is going higher and our cost per click has gone way down.
How many phone calls are we actually going to get from this campaign?
But the truth be told is how many phone calls are we actually going to get from this campaign?
How many hot leads are we going to get from this campaign?
And how many people, how many hot leads are we actually gonna close from this particular campaign as well?
Using Landing Page to Retarget Audience
So those are the two things, obviously that matter most. Um, some of the pros here as well, though, we’re sending them to a website, obviously now we can retarget them versus the call and the ads. We couldn’t, we can’t retarget them. And if you can, I don’t know how, and you should tell me how, if you were listening, but for my own understanding, they’ve got to go to the landing page so we can retarget them, especially for wanting to retarget them on Facebook, um, and run remarketing ads there as well.
So I’ll keep an eye on this. I’ll keep you guys updated what I’m seeing on my end. Um, my hypothesis from all this is that the call me ads are actually going to outperform the landing page view with the call to action to call. And that is my honest to heart opinion, but we will see, and I’ll keep you guys posted. So, like I said, we’ve already spent, we spent 30 grand on the last campaign and this campaign, we are going to spend about 30 as well, and we are going to compare and contrast these actual results.
Conclusion to the Marketing Lyfe Podcast Ep. 131
So thanks guys for listening to this episode, feel free to reach out to email@example.com. If you guys have questions of Matt guys,