Introduction to the Marketing Lyfe Podcast Ep. 139
Episode, one 39 of the Marketing Life Podcast. This is Taylor Timothy, your host. And today, guys, we’ll be talking about something that Facebook just released stating that their Facebook ad limits, basically, Facebook’s going to start limiting how many ads you have running inside of your ads. I’m going to tell you guys what I actually think about this. So the solid waste anymore time and dive right in.
Facebook Ad Limitation Statement
I’m going to read this to you from them. This was popping up inside of everybody’s ads managers. Recently, if you didn’t see this, this is what it says:
Running too many ads at once can hurt your performance.
And I love how it says can, because I disagree with this statement, but they’re saying that it could hurt your performance.
Generally when a page runs too many ads at the same time, fewer ads exit the learning phase, which is true and more budget is spent before the delivery system has optimized performance to learn more, see managing ad volume. For this reason we’re implementing a limit per page on ads running or in review, the information below applies. Uh, basically this goes into effect February 16th, 2021. Viewing your ad limit per page since each ads performance improves. The more it is shown advertisers of different sizes should use different ad volumes to improve ad performance. There are four ad volume tiers to encourage advertisers of different sizes to use the ad volume per page that optimizes their performance. Advertisers size, add limit guidance.
Small to Medium Page Sizes (advertising less than $100K in their highest spending month in the last 12 months)
This is basically how they’re limiting us now. So they’re calling small to medium page sizes with advertising less than a hundred thousand dollars per month. They are limited to running only 250 ads. I mean, right now I run way more ads than that. And I’ll be honest. I don’t spend a hundred thousand dollars a month on my ad accounts, but to me, that kinda kind of stinks.
Medium to Large Page Sizes (advertising less than $1M in their highest spending month in the last 12 months) =
Then basically large pages they’re calling advertised, sorry, medium to large pages. They’re calling a million. If you’re spending a million a month, then you can run a thousand large pages,
Large Page Sizes (advertising less than $10M in their highest spending month in the last 12 months) =
10 million at 5,000 ads. And if you’re doing 10 million a month, then basically you can run 20,000. Sorry. And I just realized this, this is a 12 month time span.
Largest Page Sizes (advertising $10M or more in their highest spending month in the last 12 months)
I was reading this wrong. But anyway, so a hundred thousand in the last 12 months, 250 ads, a million in months, a thousand 10,000,012 months and a 10, 10 million, or more than you get 20,000.
Pros and Cons
Basically my whole thought on this whole thing is pros and cons, right?
Pro: Better User Experience with Ads
Obviously Facebook is trying to actually help the user experience across the board. They only want good ads being delivered all the time.
Con: Limited Posts
Now, in some of my own particular strategies, what I’ve done in the past is I’ll build a remarketing campaign and I’ll shove tons of different ads in there. So they’re being hit with so many different ad types all the time. Basically that’s kinda kind of eliminate my strategy a little bit. So right now, a particular strategy, we run cold traffic, tons of cold traffic, and then we remarket to them with tons of different posts. But now we can’t do that or we’ll be limited to actually doing that and not be able to do that as much.
Pro: Facebook Releasing Dynamic and Creative Ads
Now, one thing I am seeing that will help us advertisers out and may technically, um, make it so Facebook doesn’t run as many ads at the same time is they’re releasing dynamic creative across the board. So like it’s not a dynamic creative ad, but basically I can put five headlines in there. I could put five body copies in there with one video. Now I can at least do, if I were to do this in this instance, I could do, you know, 10 ads and have 10 different videos going with all of these different body copies at the same time.
All in all I’m kind of thing, this is, this is dumb, but I do know Facebook is working. It always will work. It’s just gonna basically make me change some of my strategies up a little bit, but that’s the name of the game when it comes to online marketing. Like I said, it’s just going to limit us a little bit, but at the end of the day, it’s probably still going to work. It’s still going to keep doing this thing and I’m still going to be able to produce the results that I’m looking for.
Conclusion to the Marketing Lyfe Podcast Ep. 139
Thanks guys for listening to this episode, and I hope that this helps you guys stay informed and I hope it helps you guys continue to produce the results that you guys were looking for. If you guys need an online marketing strategy or anything like that, I’m giving that away for free all the time to just fill out the form on my website. Basically I’d love to get on the phone with you and just strategize with you, but you see a game plan that I could implement for you, or if you’re doing your own ads, go ahead, implement that strategy for yourself. I’m looking to help other people. Other entrepreneurs grow as well. Businesses grow, get more leads, get more selves. And that’s going to wrap up this episode. Thanks guys. And peace.