Ep. 155 Service Based Marketing Vs Ecommerce
Episode one 55 of the marketing life podcast. This is Taylor Timothy, your host. And today guys, we’re gonna be talking about service based marketing versus e-commerce marketing. And I’m going to dive a little bit into what that actually is, what that entails and a lot of the pros and cons or things that you will run into marketing for these types of things. So let’s not waste any more time and dive in.
Okay. For all you guys out there that are somewhat newer to marketing, I’m just going to educate you guys a little bit, what I’m going to be talking about. What’s service-based and what’s e-commerce based basically service-based is basically your product is an actual service. So you’re going to be, you know, plumber, HVAC, roofer, potentially a dog-walker, like anything that has to do with an actual service. That’s what I mean by service based marketing. Now commerce could be clothes. It could be hats. It could be, a camera. It could be a tripod. Anything that basically you purchase one time for, you know, maybe every other year or something versus your service-based potentially you could need it once a year, once a month, depending on what the actual service is. So that’s what I’m basically comparing today kind of explaining to you guys. So as far as service based marketing for a local on a local level.
So what I mean by that is maybe you have a some sort of truck that goes out and services certain things in a 30 mile radius. So the thing that you’re going to run into is you’re going to set up your campaigns. You’re going to get them running and they’re going to start performing and they’re going to help your business scale super fast. But what you’re going to do is you’re going to scale up really fast. And then you’re going to kind of potentially plateau. At some point you could plateau. And what you have to do to get over that hump is you’re now going to have to open your radius. Essentially, you’re going to have to go maybe 60 miles and open up another shop an hour away and slowly scale your business. That way, that’s what you’re actually going to run into.
As far as a local level, also your ads, they can perform, they can generate you leads, but the truth is if you’re targeting a 20 to 30 mile radius, you can’t spend $500 a day on Facebook to get you more leads. You’re going to have to leave your ads on, spend a little bit and kind of ride the wave and milk the wave as much as possible. And you’re constantly going to be having to change out your offer. Um, so those are some of the things you’re going to run into. Now, a service based company on a national level. Basically what you’re going to run into here is you can open up to the entire United States, but potentially you might have to exclude certain areas, certain areas that you don’t service or things like that. So on a national level, what you’re going to run into is you could start scaling and then all of a sudden you need more help for fulfillment and you can scale your company really, really fast, but you need to make sure your systems are in place.
Your processes are in place versus the local level. In my opinion, you can scale at a health, a healthy level, and very controllable because once you start getting bad reviews, you’re in trouble. So that’s as far as like service-based goes, you could really like get tons of leads coming in and you’ve got to have tons of trucks or tons of people. You can send your leads out to throughout the United States. So there’s probably a lot of networking and stuff as well. Now, diving into the e-commerce on a local level. Now, if you only service and don’t do any shipping or anything, you’re going to have a really tough time. In my opinion, with the e-commerce level, you can dominate your industry really quick, but you really need to implement and have processes in place to start fulfilling and sending things out. Another thing with e-commerce as well, even on looking at the national level is what can happen is an online marketer is you can go sell millions of dollars of product, but what you’re gonna run into is you could help this company scale, go through the roof and potentially they could cut you because they’re, the ads have been delivered so many times to the entire world, the nation.
And they kind of like, they’re like, I know what this product is. And a lot of times what they’ll do is they’ll scale really fast. They’ll make tons of cells. And then all of a sudden their skills, their sales will drop. And then they’ll just flat line down here and they’ll stay profitable. They’ll continue to make money. But what happens is they don’t have the funds or anything to continue to push out more ads and things like that. Yes, they’ll continue to advertise, but they’re not going to see the cells that they once had when they were doing millions a month and things like that until they release a new product. So if they’re continuing to release a new product that makes people go, wow, this thing is awesome all the time, then yes, they can continue to grow and can continue to scale.
So those are just some of the things that I have personally seen in these industries. Um, honestly, what are your guys’ thoughts as well? You can post in the comments below, um, if you’re on the podcast, shoot me an email. Um, but other than that, guys, thanks for listening to episode one 55 of the marketing life podcast. If you guys any need any help with online marketing, come and check out local dma.com, get a free marketing strategy and we can chat and I can help you guys or put you guys in the right direction. So thanks guys for listening