Introduction To The Marketing Lyfe Podcast Ep. 27
What’s up guys, episode 27 of the marketing life podcast, this to Timothy, your host, and today we’re going to be talking about a Facebook ad account change that’s coming up this year in 2019 I will say it could be super beneficial and that also could be very negative. So it just depends on your business, how you’re running it. And there’s just a few things you guys need to be aware about with this new ad change coming up. So let’s not waste any more time and dive right in.
So guys, this is an email I received from Facebook and here’s what it says. I’m literally gonna read it to you guys verbatim.
Facebook Email About Account Changes
We’re moving budget to the campaign level for an ad account. This is the number starting in September, 2019 this change is a part of a wider plan to help our advertisers spend their budgets more efficiently. Here’s what you can expect. You will be able to set one central campaign budget for all your ad sets and will automatically and continuously distribute that budget and real time to your top performing ad sets. So all in all, yes, if you are running your own campaigns and you don’t really care about testing and things like that, yes, this, this can be super awesome for your business. Now if you’re trying to go in and test audiences, you are allowing to Facebook make assumptions automatically. So you know it might be the first $20 at spends, it gets to conversions and now it’s going to spend all of your budget on that particular ad set.
What about the other ad sets? You haven’t spent enough money to figure this out. So automatically now Facebook is going to do this on a campaign level. So continuing the email after September, you can still control spending at the ad set level by using ad set spend limits. If you set a minimum spend limit Facebook, we’ll aim to spend that amount. If you set a maximum spend limit, Facebook will not exceed that amount to learn more. Read about campaign budget optimization controls.
Taylor Timothy’s Thought And Summary On Account Changes
So Facebook isn’t turning off the ability to go in and test how your ad sets. Like it says here, if you set a maximum spend limit, Facebook will not exceed that amount currently. That’s kind of how your ad sets are set up. But then if you say set a minimum spend limit Facebook, we’ll aim to spend that amount. So that’s a very interesting thing that is starting to do.
So they’re kind of going in and giving us more spend optimization type things to use. Kind of like Google ads. So for me, obviously I’m going to have to go in and test this, see how it works, but right away I can tell you I’ll probably be working with the maximum spend limit on most of my ad sets. So anyways, to continue this email to understand how campaign budget optimization distributes your budget, pay attention to the total number of optimization events for your campaign and the average cost per optimization event at the campaign level instead of each ad set. So all in all, Facebook is definitely going in and changing their ad platform. Obviously they’re trying to make it better for us. You know, I’ve been running ads for the last five years and I will say the platform continues to get better. It continues to get smarter and so don’t be alarmed by this particular thing, but I will say depending on your clients, you may have to change how you’re running ads.
Example On The New Facebook Account Change
So for example, I’m doing adsets and doing maximum budget spends right now. I will say for one of my clients I have to do that because they geo target their ads so they want to spend an x amount of number of money in that particular area. Now if we were to do the Facebook campaign optimization, like they’re switching it to basically I would have all of those cities are target locations inside my ad set and all of a sudden one of them spending all of my campaign budget because it’s doing better than the other ones.
So definitely pros and cons here. It’s just going to be a change that we’re going to have to adjust to his Facebook marketers. But if you guys have any questions, feel free to reach out to me. I’ll definitely be informing you guys and updating you guys inside of my course, the online marketing mastery course, and you guys can see live things that are going on that I’m seeing on my end. So that’s going to wrap up this episode, episode 27 of the marketing life podcast.
So guys, we’re gonna wrap up this episode, really short and sweet episode, but it’s one of those things that you guys need to be aware of. You need to be aware of the things that are happening across the board with Facebook ads, Google ads, paid at, anything that you’re running, paid traffic wise or anything out there. You guys need to be on top of your game and knowing what’s going on. So inside this episode, just to recap, basically just be aware of these changes coming, make adjustments accordingly. But I promise you guys, Facebook will continue to crush it on this paid advertising game. So just a reminder, my online marketing course is released March 1st so you guys can learn all the things you guys need to know about all my marketing and get your business up and running and killing it. And killing. It’s on my presence to you guys have any questions? Feel free to reach out to firstname.lastname@example.org and peace.