Introduction To The Marketing Lyfe Podcast Ep. 60
Episode 60 of the marketing life podcast. This is tailored Timothy, your host. And today guys, we’re going to talk about the pros and cons to running ads in a fixed location. So let’s not waste any more time and dive right in.
Running Ads In A Fixed Location
the first thing I want to talk about with running ads in a fixed location, what I mean by this is like taking a city and running a radius, 10 to 15 miles over this city. And basically that is where your businesses, that’s where you service the area. And that’s kind of how that works.
Spend Little Money To See Great Results
Some of the pros and cons to this. One of the first pros is you guys can spend not a lot of money and you can blast this radius like over and over and over again and really get your guys’ delivery way high. What do I mean by that? Is like you can spend a certain amount of money and you can make it so these people see these ads five to 10 times pretty quickly. That’s one of the huge pros. You can hit these people really fast, you can blast them. And they can see the ads really quick.
Change Out Your Creative
Some of the cons to this though is you’re going to have to constantly change out your creative. What we found on Facebook is basically when running ads, if your delivery surpasses four and you’re showing the same video in the same ad copy, basically these people are seeing your ad.
They’ve seen it enough after four. It’s Kinda like when you go out there and you watch a commercial on TV and you see the commercial for the first time, you’re like, oh yeah, this is really good. I like this commercial. And then you start watching your show again, and then the next time the ad comes on again and you’re like, oh yeah, we just saw this, this is funny. The third time you’re like, oh yeah, like we saw this, it was funny. Then by the fourth time, the honest truth is a lot of times you’re like, oh my gosh, I’ve seen this enough already.
Like, now when the ad comes up, I’m getting up and I’m going to go brush my teeth or I’m going to go get a drink of water. That’s the reality of that whole process is that you’re going to be, have to constantly change out the images and the copy on a very regular basis if you want to blast these things over and over again.
Creating New Offers On Existing Offers
the next con that you’re going to have to deal with is you’re going to have to constantly be creating new offers on top of that.
let’s say you blast a five mile radius over the city and your first offer is, you know, a free carpet or something like that. Okay? That’s going to get blasted over and over again and you’re going to get tons of leads from it. And then once you thought that frequency or delivery of four, now these people are going to be like, I heard it go on my carpet cleaned. So now you’re going to have to do is go back and you’re going to have to again deliver them a new offer. Now it’s going to be a tough, um, a free tile cleaning or something and now you’re going to blast out over and over again and then it’s going to hit the, the frequency or delivery of four, then you have to hit them again and again and again.
that’s one of the huge cons again, is you’re going to have to constantly create new offers, new creative all the time.
You Can Only Scale To An Extent
And the last and final con to running ads for a fixed location is that you can only scale so much. And what do I mean by that? So if you are in a five mile radius in a small town and everybody uses your service for carpet cleaning, I’m sorry, but you can’t scale anymore because you’ve run out of real estate, you’ve run out of those people. So we see this on Facebook and we also see over on Google ads as well.
If you’re running tight radiuses around certain locations, the thing is you can’t control how many searches are happening in that specific location. So you’re kind of landlocked and you’re locked there. So in comparison to a business that sells everything online, they can now target the entire United States of America and you’re kind of unlimited with targeting and unlimited with creating new ads and you have to create new ads less and the list goes on and on.
all in all, if you have a fixed location, don’t get your hopes down on this. Online marketing still works. You just can’t scale as high as a business that’s fully online. That’s what I have to tell you. I have seen huge successes with fixed locations, service-based companies doing Facebook ads in Google paid ads. And yes, they’ve been able to scale a lot because they were in a large city, they were in a capital of a state and obviously there’s millions of people that you could run ads to and that you could continue developing and growing your brand. So basically what I’m telling you is those are the cons. But don’t say online marketing can’t work for your business if you are a fixed location, I promise you it works.
Conclusion To Ep. 60 Pros & Cons To Running Your Ads In A Fixed Location
thanks guys for to episode 60 pros and cons to running your ads for a fixed location. Guys, I promise you, again, this can still work. Fixed locations still can use online marketing to scale their business, but at some point they’re gonna hit a cap. But other than that, if you guys need to learn how to run Facebook ads, Youtube ads, you guys have heard me say this a thousand times, but I promise you this process works. And it helps businesses scale online when they have an amazing website, when they know how to run their pay traffic, they can scale their business. And that’s what I teach in this course. So thanks guys for listening and peace.