Introduction To The Marketing Lyfe Podcast Ep. 67
Episode 67 of the marketing life podcast. This is Taylor Timothy, your host. And today guys, we have Michael Marsielle back on the show to share five tips and tricks on how to grow organically on social media. So let’s not waste any more time and dive right in.
Five Tips To Growing Organically
What’s up guys, we’ve got Michael Marcio back on the show again today though. He’s going to give us some tips and tricks to growing organically. So, sir, let’s talk about those tips. We got five of them, right? Five tips. Um, you know, it’s, it’s the vowels, a E I, O, U, a, E I, O, U, that’s five, and there’s a bonus one. There’s a bonus. No, a E, I, O U, and sometimes Y all go to way back if you don’t know this, like brush up on some grammar stuff. Um, so there’s a bonus one in there for you.
1. Awareness
So number one, a is for awareness. You know, if you’re, if you’re trying to grow organically, grow your own business, gross, you know, your client’s business, whatever, you have to have eyeballs. Yes, you have to be seen. Um, and so there’s a lot that is packed into this one thing, awareness. But, um, for me it comes down to like, uh, like I, I need people to understand the brand first. I need them to understand who I am and what I’m all about because that’s the greatest filter we ever have.
You know, we can attract a lot of people. We can get a lot of eyeballs, we can run ads and get a ton of people, but if they’re not the right people, it doesn’t matter. Yup. Right. So awareness, um, and maybe even some math to go along with this, but you know, I think of awarenesses, like if we want to just something simple, look at social media.
You know, if you look at your Instagram or you look at your Facebook and you’re connected to, even on a personal level, a thousand people on your, on your personal Facebook, right? Because I believe, I mean, most of my business is actually run through just Facebook and just my personal and my, my, my groups. So if I look at that and if let’s say for example, I have a thousand friends, that’s awareness. I have the, I have the eyeballs now of a thousand people.
2. Engagement
And if we, if we go onto number two, this is a four on E. this is engagement. Okay. Who’s actually, who actually can see what I, what I’m doing, right? I might, I might be connected to a thousand people, but let’s say 10% of them, a hundred people. Um, actually see my content. Okay, that’s fair. Right? Let’s say on even on the, over the course of a month, that’s, that’s we’re conservative now. But like, let’s say it’s a hundred people, um, now we can talk for days about engagement. Um, I don’t talk like if you follow my Facebook or any of my social media, you know, I don’t post things for quote unquote engagement.
I go tactical, I’m asking certain questions, I’m posing certain thoughts. Um, and sometimes I’m making a post for one specific person that I want to connect with. Okay. Okay. But engagement, how, how are we, um, uh, we can, we can blow these numbers up. You can get 100% engagement if you really want to. If you wanted to spend the time you could, you could literally connect with all thousand of those people over the month. But let’s say we’re, we’re just putting things out and that’s only content. Well, if we connected with a hundred of those people, that’s good. Cool.
3. Interaction
Because then we go on to number three, which is the I, which is, um, you know, interaction. Okay. We might have like, somebody might’ve commented on our thing or like to thing and, and you know, apply this to yourself. Apply this to your clients. Whatever’s more applicable, but interaction. Like how many of us, how many of them did we interact with?
Like how many of them are in our, our, our messenger or are texting us right now. Yeah. That’s real interaction, right? Like we’re interacting right now. Yes. This is real interaction. We were aware of each other. Right. We met at each other at a dinner. Yep. Really high level networking dinner. Okay. We engaged, I literally handed you my phone to put your number in. Yup. I texted you. That’s engagement. Yep. We texted each other. Now we’re interacting right here, right now. Correct. That’s reality now. Okay, so interaction. How many people are we literally in, um, you know, literally in DMS, in messenger, in email, in text, that’s interaction.
4. An Offer
Um, now we go to number four and if we keep the, the P the theory of 10%, we went from a thousand people to engaging with maybe a hundred those people. And even if we interacted with 10 of those people per month, um, and now we go into, Oh, an offer of some sort.
It has to exist. If we’re talking about growing organically, you can’t grow if you’re, people don’t actually eat. Yup. If they’re not sticking around at the table, you don’t grow. And so that offer, um, again, like, you know, the show that we did previously and if we go dive into that kind of content, um, you know, and we’re asking the right questions through our content, we’re, we’re setting things up the right way, we’re providing value authentically.
Example
We’ll then, when we come to the offer, it’s already tailored, made for them. It’s amazing for them. And so if we keep the power of 10 going and one of those people per month said yes to our thing. Right? Brilliant. Great. Okay. Um, if, let’s say your offer is to, um, if it’s coaching and it’s a $5,000 offer, well now we know on average what we’re going to make every year 60 grand, that’s what we’re gonna make five a month.
And if you don’t like those numbers, well the cool thing is we can, we can grow organically. We can, well, gosh, I don’t know. We can send more friend requests of our ideal clients. You know, we have, you know, currently we are, we’re maxed out at 5,000 friends on Facebook unlimited on Instagram, right? We have, we have room for growth. Um, but let’s just keep going. So here’s the cool thing. Like you have that one person per month that says yes.
5. Upgrade
Um, but number five is U a E I O. U, you as upgrade, that same person that you spent a month, two months, a year connecting with whatever that looks like, they’re your people now. [inaudible] so what did, what can we do now to upgrade their experience? Now I’m going to tie this back into growth because when your client now loves you, loves what you’re doing has had a phenomenal experience at five grand, well what do you think they want to do?
They want to keep that going. And so if you have another amazing thing for them to step into an upgraded experience, more services, wider services, deeper services, okay. At, at an upgrade there, you’re, you’re walking them up through, you know, the echelon of what you have to offer. Um, now that becomes really cool because you’ve already put the time in it.
Like I can, I can think of eight people right now that I’ve just sent a text to to say, Hey man, you’re flying out to do your, your course and your promo video. You want to do an extra course? Cause I think that would be, you know, advantageous for you to have down the line. You’re already flying out. Okay, cool. Well that’s, that was an easy text. That’s an upgraded experience. You know, I can think of, um, you know, every time we’ve run a mastermind in person and I just text a few people, I’m like, Hey, we’ve got three spots left.
You know, you’re one of my people, you know, it’s an investment to be here, but, um, for X, Y, and Z relevance to you, this is why I think you should be there. Like, yeah, I’ll be there. That’s an upgrade to their experience. I’ve already worked hard for that relationship and it’s the simplest customer to go back to.
Relating Back To Organic Growth
So why does that relate to organic growth? Now those people are evangelist for my brand. Yup. They’re telling everybody in there who sold anybody. You know, how many times I get tagged every single day in some random posts, like, Hey, Oh, who do you know of a person that could speak and kill it at our event as a keynote, Michael Marcio, Michael Marsielle, Michael Marcial, you know, and they’re all clients. You know what I mean? Or people that know of a client or people that are in the mastermind, the community.
Like that’s how it should play out. And so even if I don’t step foot on that stage, will I already have a protocol to connect with the person that’s putting on that event? They already know they want me at their event and their next one. And if I even didn’t speak at that one, they’re now going to be an evangelist because of so many people have said, this guy’s legit. Yeah. So that is real growth. You know, there’s a reason why I ended up speaking 50 or 60 times every year. Yeah.
You want some fricking pretty cool stages. That’s awesome. You know, and it’s because of that. Um, and if we want to, if we want to take this, um, bigger like real growth Y for me, um, it, it comes down to you, like literally you that’s listening to this right now. I don’t think that we grow by putting on masks or, or taking ourselves out of the equation.
Examples of Real Growth
Like right now it’s very relevant, um, harder hitting for people to know who you are. So for example, Nike started to grow when they were attached to a very specific person, Michael Jordan, right? Yep. It’s, it’s like he doesn’t even play and it’s like everyone’s trying to get the new, you know, air force or the Jordan, whatever.
Yup. That’s out. Right. It’s crazy like that. You know, I can think of some local businesses here in Utah where I instantly think of their CEO. Yeah. Domo, you know Josh James. Yup. Uh, like I can like that’s synonymous. And so like we have to get our face out there. You are the secret sauce to all of this working. The only reason somebody would hire your business or your thing is because of you. They, they, they locked in with you. Yup. They know that. They know the man, they know the woman behind that brand and that’s special to them.
That’s an end. That’s relationship building and it’s, it’s longevity, it’s relevance, it’s trust. It’s all of those things that, that psychologically need to be there for people to say yes to your thing. So that’s organic growth in a nutshell. I think that’s awesome dude. So recap here. So a is awareness. Uh, E is engagement. I is interaction. Oh, is offer. Yeah. Yes. Offer you is upgrade and Y is you. Boom, boom. Well, thanks dude for being on the show again. Um, my sharing your little can fun. Five tips are growing organically. It’s as fun as we make it. Absolutely. Yeah, it’s gonna be boring too, so thanks Scott. Thanks again and peace pays.
Conclusion To The Marketing Lyfe Podcast Ep. 67
Thanks guys for listening to episode 67 of the marketing life podcast. Just a quick overview and a review awareness, engage in Iraq offer upgrade those guys and better yet work on you. So guys, thanks for listening of Matt. Don’t forget to go over and check out my online marketing master course where you guys can learn from. Start to finish on how to build your website, drive traffic, and convert these people into customers. Thanks guys for listening. And please.
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