Introduction to the Marketing Lyfe Podcast Ep. 80
Episode 80 of the marketing life podcast. This is Taylor Timothy, your host. And today guys, we’re gonna be talking about Google listings and how to properly leverage them for your business. So I’ve gone and created a Google listing checklist that basically will help you guys go from start to finish and make sure you have implemented properly so you can get more leads and sales for your business. And I’ll also be sharing a little success story just from a Google listing. So let’s not waste any more time and dive right in.
What Is A Google Listing?
So guys, so you understand properly Google listings, things like that. Basically you set up your location and if someone says a particular business near me, potentially your business could show up.
Create Google Listing
So first things first with this checklist is the Google listing. You just go create your Google listing over on google.com backslash business and they’ll give you the opportunity to create your listing.
So one of the things that businesses are not doing properly is they’re just being lazy and they’re not filling out the information about their business.
Fill Out The Information About Your Business
So that’s the second thing on the checklist is go in, just fill out all the information about your business.
Link Your Website
The next thing you need to do is link your website to your listing so you have the opportunity to go in there and put your URL for your business inside this listing. So here’s a little tip and trick for you guys to help you rank higher in on Google for SEO type stuff. For your listing, you actually just put and link to your listing and put it in your footer of your website. This helps push your listing up the search engine. It gives a ton, tons of links from your website. This just helps out.
Add Business Hours and Additional Information
The next thing you need to do is make sure you add your business hours, your labels, your service areas, your categories. And another tip and trick here is verifier listing. So you have to verify your listing for it to be published. Um, a lot of times people think, Oh, I can use my PO box. Unfortunately Google is smarter than this and actually has to be a physical location. If you want your listing to show some.
Another tip and trick with this list with this listing is get more Google reviews. So I ask you guys to email your current customer base and ask for Google reviews so you guys can be ranked higher inside of the search engine.
Use Consistent Phone Number
Another tip and trick is don’t use a phone number that’s going to be changing all the time. So there’s a lot of softwares out there now you can go out there and buy different numbers. I recommend that you pick a number that is always going to stay that way. Um, the reason why is because your site’s going to be getting index. That phone number will start to get indexed as well. So you kind of want the phone number to be a permanent phone number for your business. So make sure that you guys use a phone number that’s just kind of going to stay the same for a long time.
Set Up Messaging
The next thing that you guys need to do is make sure you set up messaging. So basically this will allow customers to actually just DM you or send you a text message through the Google listing. So this is another way you can leverage your customers and get more business coming in.
Upload Videos and Photos
Um, one of the things that people also are lazy on with Google listings is just not uploading their videos and photos to the Google listing. So you can upload interior, exterior, your team, et cetera. So when you guys do this, I just recommend you’re constantly updating and uploading photos to your Google listing. It keeps you guys more relevant and actually helps you rank higher as well.
Post All Blogs and Content
Um, the last thing on the checklist is just post all your blogs and content to the Google listing as well. Whatever you’re posting on Facebook, whatever you’re posting on YouTube, whatever you’re posting on your blog, post this on your Google listing. So basically Google the Google listings have opened up and created a way that you can just create posts over on your Google listing. So again, guys, this is just going to help you rank higher.
So in the conclusion of this podcast, I told you guys that I’d give you a little success story, um, from this Google a Google listing. So I was working with a company and basically we were trying to push their, their Google listing up higher so they could rank higher and dah, dah, dah dah and come to find out we were pushing this listing and it was going up right. We saw phone calls increased and things like that.
But one of the things that had happened is they weren’t even answering this phone number. We had just made the assumption that the correct phone number was there and things like that. So come to find out this company, we were helping them rank, they were getting more leads coming in, but they weren’t even answering their bloody phone number. So it will come to find out the phone number was linked up properly. It actually was going to a phone inside their business because no one was answering it.
So these guys, just with implementing small practices that I shared with you guys, they’re in a quarter. So you know, quarters, four months they got 128 phone calls. So if you look at the data on this checklist, basically the Mo when we came on, their call volume wasn’t very high and in February and March their call volume also started to increase as well. So guys, just make sure you have control of your listings, make sure that you have one for your business and just keep that sucker up to date and this is going to help you rank that much higher.
Conclusion to the Marketing Lyfe Podcast Ep. 80
Thanks guys for listening to episode [inaudible]. 80 of the marketing life podcast, Google listings. If you guys need help setting up this Google listing, this checklist will basically walk you guys through how to get it set up properly. You can find the link in the description, you can download it. If you guys want to learn how to even generate more leads and sales for your business, you guys know it. You need to do, you need to go over, check out my online marketing master course that’s going to help you guys take your business or potentially your client’s business to a whole new level. So thanks guys for listening and peace.