Facebook Ad account changes come and go. At times, the changes are significant for your Facebook Ads that you are running on Facebook for your business. It is important to pay attention to these changes. Recently, Facebook came out with some significant changes.
Here is what the email says:
We’re moving the budget to the campaign level for ad account ##### starting in September 2019. This change is part of a wider plan to help our advertisers spend their budgets more efficiently.
Here’s what you can expect:
You’ll be able to set one central campaign budget for all of your ad sets, and we’ll automatically and continuously distribute that budget in real time to your top-performing ad sets.
After September, you can still control spending at the ad set level by using ad set spending limits. If you set a minimum spend limit, Facebook will aim to spend that amount. If you set a maximum spend limit, Facebook will not exceed that amount. To learn more, read about campaign budget optimization controls.
To understand how campaign budget optimization distributes your budget, pay attention to the total number of optimization events for your campaign and the average cost per optimization event at the campaign level, instead of each ad set.
Facebook Ad Account Changes
We are always going to be seeing Facebook ad account changes. This is just the reality of this business. Getting a degree in digital marketing is useless because, as soon as you try to apply what is being taught, it becomes outdated. That is why I am not a fan of people getting a degree in digital marketing from colleges. Enough with the rant. Here are the pros and cons that I see with these upcoming changes.
Facebook Ad Account Changes 2019 Pros
- It is going to be easier for people to set up ads and just let them run.
- Facebook is getting smarter so, its easier to get results.
- Better return on ad spend.
Facebook Ad Account Changes 2019 Cons
- Could make the platform harder to get results because you have more competition.
- Could make it harder to run ads because you have more competition.
- Could make it harder to get results because it throws off the algorithm of your ads.
- Could break the platform.
Facebook Ad Account Changes 2019 Conclusion
All in all, the digital marketing world is always changing! Facebook ads always work themselves out. It is important that you stay on top of your Facebook and the changes they are making. It is important that you trust the new changes but obviously not too much. If you have questions about Facebook ad account changes, feel free to reach out to me I’m here to help.