Introduction To How To Cut Your Cost Per Conversion
What’s up guys? My name is Taylor Timothy, and today we’re going to talk about how you can cut your cost per conversion down.
Example of How To Cut Your Cost Per Conversion
So perfect example of this is you’re getting a lead at $60 and we’re going to take it down to 30 we’re going to take it down to 18 so using these tips and tricks I’m going to share with you guys today, I promise they will help.
1. Create A Compelling Ad
The first thing we’re going to talk about is creating a compelling ad. So one of the big things is with creating your ads, they gotta be fun, they gotta be engaging. A perfect example of this is why do people watch the Super Bowl? People Watch the Superbowl 95% of the time, obviously for football, but the other one is they love watching the funny engaging ads. So you guys need to take these concepts over into Facebook, into youtube, and apply them in your advertising.
Tell Stories, Be Fun And Engaging
Your ads need to be fun and engaging. They don’t even have to be funny, but they need to be engaging and they need to tell stories. If you’re not telling stories, more than likely your ad says buy now and this is the completely wrong thing to be doing on advertising on Facebook and Youtube. You gotta be fun, gotta be engaging and you got to tell stories.
2. Use Review Based Ads
The next thing that’s going to help you guys cut your cost per conversions down is using review based ads. So what I mean by using review based ads, so you’re using reviews inside of your copy and you’re using reviews inside of your videos. There is nothing more powerful than using a remarketing ad with the review someone telling about the product, the service that they received and how it helped them and solve their problem. So use review based ads inside of your ad copy and in your videos.
3. Landing Page Optimization
The third thing is landing page optimization. So landing page optimization. Basically you make sure your website is loading fast enough and is mobile friendly.
Website Mobile Friendly
One of the biggest problems I see across the board with clients I work with is there. A website’s still are not mobile friendly guys, it’s 2019 you’re websites need to be mobile friendly. Mobile usage just continues to go up. So optimize your websites for mobile. This is an absolute must.
Four Second Test
Now when I talk about website load speeds, your website needs to load within four seconds Max. If it’s taking longer than this, you’re creating a bad user experience and your conversions are just going to go down. You’re not going to convert like you want to and it’s not going to help your cost per conversion. So make sure you guys websites are optimized.
4. Split Testing
The fourth thing you guys need to be doing is split testing. So a lot of people actually are not even split testing their ads. They’re just sending it to a landing page and that’s it.
Google Analytics
There’s so many tools out there, especially Google analytics. You guys can actually split test with Google analytics and split test your ads to see which ones are converting better.
Split Test Ads and Landing Pages
So what I recommend doing is you’re split testing your ads and your split testing your landing pages. So make sure you’re split testing these things. Figure out which one’s working better, make small adjustments to these ads and continue to repeat this process over and over again. This is going to help you again, cut your cost per conversion down.
Apply These Steps To Your Business
Okay, so guys that’s going to wrap up this youtube video. Go apply those things. I promise it works.
Online Marketing Course
If you guys don’t know how to do some of this stuff, go over and check out my online marketing course. I call it the online marketing master course. You get a 30 day money back guarantee and you guys learn everything that I know from start to finish, how to build a website, how to run traffic, how to split test. All of these things I talk about on this channel. You will learn inside this course. See you there. Gosh, dangit. Yeah.
Thanks guys for watching this episode. If you guys have questions, feel free to post in the comments below or reach out to me. I’m here to help. If you guys don’t know how to implement these things, check out my online marketing course. It’ll teach you from start to finish my entire process, how to build a website, how do do how to do everything we just talked about in this video and all the videos on my channel. You guys will learn these things and best, oh
Conclusion To How To Cut Your Cost Per Conversion
thanks guys for watching this video. If you have any questions about these things, post in the comments below or reach out to me. I’m here to help. One thing you guys need to know, if you don’t know how to implement this stuff, I have an entire course that will teach you from start to finish, how to build your website, how to run traffic and much more. It’s a 30 day money back guarantee. Zero questions asked. If you guys don’t like it, I give you your money back. So go over and check that out. Implement these things and peace.
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