Online marketing for your business location is important! Online marketing reaches a different target audience instead of local locations. Most consumers use the internet to browse, search, and buy products. A fixed location is known as stable location for your business. Here is a list of different types of fixed locations:

  • Movie Theater
  • Plumber
  • Carpet Cleaner
  • Barber/Salon
  • Food Services

The truth is this list goes on and on!

Here is a online a marketing strategy that works for you and your fixed location!

Marketing For Fixed Locations Game Plan

  1. An Amazing Website for Your Fixed Location
  2. Google Listing for Your Business Location
  3. Facebook Ads Account
  4. Google Paid Ads Account
  5. Content Strategy

An Amazing Website for Your Fixed Location

Why do you need an amazing website for your fixed location? Your website is the face of your business. People search the web to shop, search, and locate businesses and your products. You can get a great website for your business at a reasonable price. Don’t be cheap! If your website looks bad, then it can make your business look bad. Here is a list of things that need to happen on your website:

  • mobile friendly
  • your contact information
  • Directions
  • Services
  • Pricing

This is very important to your business. It is important you create a clean, simple website for customers to use. They should be able to contact you easily, and understand your purpose on your main page. This creates increased trust and relationship from you to your customer.

Google Listing for Your Fixed Location

You must realize that this is your business, so you should have full control over this. If don’t have access to your google page, you can actually claim this business with a new email if you lost the old one. Here are a list of things you should be doing on all of your google listings:

  • Responding to every review good or bad
  • Creating posts about your business
  • Make sure all information is up to date and accurate

It is safe to argue that people use a google listing to get information about your business more than your website.

Simple Facebook Ad Strategy for Your Business

Using Facebook ads for your fixed location is super simple and can easily increase your sales. Facebook ads for your fixed location is important. You can create a simple Facebook Ad strategy for your business. Here is a simple strategy to increase sales:

  1. Geo target around your location
  2. Do a promo for 20% your service
  3. Track it is with a promo code

Count how many people come into your store using this promo. I promise you will see an increase in sales and traffic.

Google Paid Ads for Your Business

Do not use a simple version of google words, or more commonly known as google ads express. This will be a money sucker for you. There are 2 types of campaigns you’ll want to test. These will be worth your money and time:

  1. Call only ads
  2. Google search ads

These two suggestions are the the only two recommendations I have for your fixed business.

Keywords that you will want to use for your google paid ads are:

Exact match

Example of exact match you’ll use brackets like this:

[service near me] or [salon near me]

Phrase match

Example of phrase match you use parenthesis:

“service near me” or “salon near me”

There is a lot more to Google paid ads, but this will definitely help you get the ball rolling.

Creating content for your business

Creating content for your business is pretty simple. Here are a few simple steps you need to create quality content:

  1. Find what you are good at
    • Slide shows
    • Writing/blogging
    • Podcast
    • Videos
    • Social post
  2.  Start doing it!
    • Create quality content
    • the more you create, the better your get
    • the more create, the more people see it
    • The more people see it, the more they realize that you are an expert

Make sure you post everything on your social media platforms. You could potentially use that content to generate leads and sales.

Marketing for fixed locations online, in my opinion, can be a lot easier than targeting the entire United States. Yes, your market is almost endless, but you have to spend more money marketing to hit more people. If you have any questions about marketing for fixed locations feel free to reach out! I’m here to help!

 

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