Introduction To Paid Ads V.S. SEO
What’s up guys is tear Timothy and today we’re going to be talking about paid ads and Seo. Let’s not waste any more time and dive right in.
Paid Advertising Pros
1. Instant Fast Results
one of the first things I want to talk about with paid ads, a huge pro to paid ads is you can start getting instant and fast results so you can put up your ads and immediately you’re going to know if they work or not. So this is one of the big benefits to pay that.
2. Target Specific Audiences
The second pro to paid ads is obviously you can go out and target specific types of people. So if you know who your target audience is over on Facebook and Instagram, you can go target them. If it’s a mom, if it’s a dad, if it’s an employer, the list goes on and on on who you can target over on Google. You can go after specific search terms, so if you know where and what your buyer is going to be searching for, you can run an ad and deliver it right in front of them.
3. Retargeting
The third thing I want to talk about is retargeting. So over on Facebook, Instagram, youtube, Google, all of those. If someone has come to your website, if they’ve engaged with your videos, your pages, anything like that, you can deliver an ad back up to them across these platforms.
Remarketing
Remarketing is one of the most powerful and highest converting ways you can get more leads and sales for your business. If you are running any campaigns at all, I recommend you at least run remarketing campaigns for thing we want to talk about is collecting data, so right out the gate you’re going to get tons of data from all of these ads you’re running. You’re going to learn more about your target audience. You’re going to learn more about where they’re at, what they’re doing and different things like that. The more data you get, the easier it’s going to be to scale your company.
Example
For example, over on Facebook, if you have the Facebook pixel installed on your website, it’s going to start to learn who your buyers are, who your customers are, and you can start to build what’s called a lookalike audience to help you go out there and target and find new people for your business.
5. Page One On Google Search
The fifth thing I want to talk about is if you want to get to page one of Google real quick, you can pay for it. So if you want to go after a specific search term and get to page one immediately, you can do this without a problem.
Paid Advertising Cons
So now let’s talk about the cons to paid advertising.
1. Pay For Traffic
So all this other stuff that I talked about, it sounds great and dandy, but there are cons. So the first thing I want to talk about is you actually have to pay for this traffic so you have to pay for these ads. This is a huge downfall. Sometimes your ads don’t work and you might waste money, but at the end of the day, that’s one of the huge cons is you actually have to pay for this traffic.
2. Very Competitive
The second thing I want to talk about, one of the cons is it’s very competitive, so if you’re looking to try and get to that page one of Google by buying that spot, well your competitor might want it to so you guys can get in bidding wars and literally Jack up the price on the cost per click. This is just the reality of paid ads. It’s super competitive.
Example
Another example is if you’re over on Facebook or Instagram and your ads aren’t relevant and people don’t like your ads or your ads are going to get shoved right down to the bottom and basically they’re not going to get delivered, so it’s important that you’re very competitive when running paid traffic.
Search Engine Optimization Pros
The next thing we’re going to talk about a search engine optimization, also known as Seo.
1. Build Enough Content For #1 On Google
One of the huge pros to SEO is once you build up enough content and you start getting page one of Google, you might just hold that spot forever so you might only have a onetime payment to get up there. That’s one of the huge benefits to SCO.
2. Google Listing Leads To Sales
The second thing with Seo, one of the pros is if you have a Google listing, I have seen so many phone calls and leads come in through Google listings, so make sure your Google listing is optimized for your business. If it is, I promise you you’ll be seeing more phone calls and more leads coming in.
3. Organic Growth on YouTube
The third thing I want to talk about is organic growth over on Youtube. Now this happens through Seo. You posting videos and then your video’s getting showed. This is SEO as well, so one of the huge benefactors to this as if, for example, you get a million subscribers and these people are loyal. If you go on there and share a new product or service, a lot of times you’re going to get lots of new leads and more sales for your business. Now it’s important that you build a following that is actually loyalty you if they’re not loyal, this doesn’t work.
Search Engine Optimization Cons
So now let’s talk about the cons with Seo.
1. Takes A Lot Of Time
One of the huge cons to it is it takes a lot of time. You don’t just post a video on youtube one day and get millions of subscribers. That’s not how it works. So it takes a lot of time. You have to create tons of content. So content is king with Seo. So one of the huge cons again is it just takes a lot of time.
2. Change Of Algorithm
The next column that I want to talk about is out of your guys’s control. So what I say is it’s not in your control. Seo is controlled by Google. So over on Youtube, if you’re showing up on page one of Google, one day Google could come out, changed their algorithm and you could fall completely and not even be showing up. Potentially you don’t have control of this.
This has happened many times before. One day you could be getting tons of subscribers and then Google or youtube could decide, well, you know what? We don’t want to show these videos anymore to anybody else. And what can happen again is your whole entire strategy just stops. So that’s one of the huge downfalls to so guys, all in all, in conclusion, you’re probably like, well, what do I need to be doing for my business? And I’m a believer you need to be doing both. I believe they feed each other. Seo Feeds, paid, paid feet, Seo, everything pushes everything upwards.
Conclusion To Paid Ads V.S. SEO
So if you guys have any other things you believed I missed in this video, post in the comments below, hit that like button and hit that subscribe button. Guys, I’m here to help.
One thing before you guys go, just so you guys know, I created an online course that will teach you everything from start to finish that I have learned with online marketing. It’ll teach you how to build a website, an amazing website. Let’s just not talk crappy website and amazing website. You’re going to learn how to run paid traffic. You’re going to learn about content strategies and so much more.
This is a 30 day money back guarantee. So if you guys don’t like it, I will give you your money back. So on top of that, I gave you three hours of coaching. So if there’s any followup questions you guys have in regards to the course, I will answer them. I’ll audit your site. Whatever you guys want me to do in those three hours, I’m all yours. Thanks guys. Again for watching and peace.
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