Introduction To Pros And Cons To Running Ads In A Fixed Location
What’s up guys. It’s Taylor Timothy and today we’re going to be talking about pros and cons to running paid ads inside of a fixed location. Let’s not waste any more time and dive right in.
What Is A Fixed Location?
guys, just a quick reminder, what is a fixed location, basically brick and mortar, 30 mile radius around that particular location.
Running Ads Inside Your Fixed Location
The first thing I want to talk about is when running ads inside of fixed location.
1. Spend A Ton Of Money
One of the huge pros is obviously you can spend not a ton of money and you can make it so your ads are seen all over the place inside of that fixed location. So basically you guys can spend not a lot of money for everyone to know about your business.
2. Scale Quickly
Another pearl that I want to talk about is you can actually scale pretty quickly online with these ads. So the thing is, like I said, a lot of people are going to be seeing your ads and basically if your ad creative and your ad copy and your product is amazing, basically you can scale really fast inside of this fixed location.
Now let’s talk about the cons.
1. Small Demographic
So one of the cons is if you’re in a tight radius and there’s not a lot of people, what’s going to happen is your ad spend. You’re gonna spend your money quick and everyone’s going to see your ads really fast.
Changing Your Ads Constantly
So what that means is you’re going to have to go and change your ad copy and your ad creative a lot. You’re constantly going to be having to do this over and over and over and over again because you’re gonna have to be really aggressive with content creation. That’s one of the cons to running ads and fixed location.
2. Creating New Offers Constantly
So on top of that, you are also going to have to be constantly creating new offers. So if you’re a carpet cleaning company and you offered 50% off this next month and everyone has seen your ad, you’re going to have to constantly be changing out your offer because they’re going to be constantly seeing these ads as well.
So you’re constantly have to be creating offers and you’re constantly going to have to be changing out your ad copy.
So all in all, I gave you two pros and I gave you two cons and the reality of it is you should be running as in your fixed location. This is one of the best and fastest ways that you can grow your business. Now, just so you know, when you’re running your ads, they want to fix location. You’re only going to be able to scale so much because your demographic isn’t going to continue to grow. So that’s one of the things you do have to realize with running ads in a fixed location.
Conclusion To Pros And Cons To Running Ads In A Fixed Location
Thanks guys for watching. If you guys have any questions, post in the comments below. Don’t forget to hit that subscribe button guys. I’m here to help. I want to help small businesses get more leads and sales for their business. And that’s why I went out and created my online marketing course that will teach you guys everything from start to finish, from building your website to running those ads, to creating those ads, to creating the copy, the creative, the list goes on and on. So thanks guys for watching and peace.