Introduction To The Marketing Lyfe Podcast Ep. 9

What’s up guys? It’s Taylor Timothy with the marketing life podcast and today we have Alex Lowery on the show. Now Alex is an expert in video and me and him also go way back. We started shooting video together back in the day and then I kinda took the direction and started getting into online marketing and he continued down the video path. So I want to have him on the show today to share his expertise with video production. One of the things online marketers need is obviously video and he can share some insights to how video production works, how it goes down, and the costs and what goes on with a video production. So. So let’s dive in and learn from Alex Lowery. So Alex, tell us your backstory of how you got into videography.

Introduction to Alex Lowery

Alex: Yeah, man, it’s good to be here and glad to be on this little show is my first podcast. So let’s, uh, let’s hope that I do a good job. You will match my uh, my back. My back story is like back in 2012, 2013 before we admit. Um, I saw a cool youtube on youtube video that was in Salt Lake City by Devin supertramp, the famous Devin supertramp. He’s like the Utah poster boy for Youtube. Well, probably not now, but at that point, at that point, sorry, I don’t want to talk crap on them. It doesn’t, nothing, nothing against them. But uh, back in 2013 I saw his park war assassin’s creed video and the only thought that came to my head, I saw setup, did some research on how he did, how he did that.

I was like, that’s cool. No one’s seen a kool glide cam shot throughout the entire video, you know, these steady cam shots that look really good. And it was a kind of a low budget. And I saw it and I was like, if he can do it, I can do it. Like that was the only thought that came to my head. And I decided to go into data about $40,000 in purchase, a five d mark, three a cannon and some lenses and the glide cam and kind of started to get into like that style of, of video making. And filmmaking, and then we kind of met Lance and we moved down to sue you and I went down there to help him out a little bit and met you there. So that’s kind of like at the very beginning of my, um, my videography and filmmaking career.

Research And Apply Your Video Marketing

Taylor: Gotcha, man. Yeah, I think that’s awesome. You found something you love, do you want them to do and you actually pursued it, even went into debt for it, you know, a lot of people are scared to take risks and I think you are. It’s paying off for you taking that risk. So how, like why are you an expert in videography? You know, like a lot of people don’t like to brag, but I mean you’ve done a law for yourself. So tell, tell the audience why you’re an expert.

Alex: I don’t like to Brag. So let’s just have a disclaimer here. That there are people who are a lot better than I am at this, at this job. And I have a lot of work to do. We all do, man. We all do. Yeah. Um, for me the reason why I became such an expert is because I put in hours and hours and hours late, even late nights just doing research on, you know, camera equipment, what’s the best thing for this film, making techniques, color grading techniques, um, you know, even got into after effects a little bit with animation and like illustrator and Photoshop and photography and like all of that stuff.

I just did a lot and lot of research on the Internet. Youtube is such a big, has such a plethora, I guess, of videos and that you can, you can really get into and figure out, you know, and so I did a lot of research on that and then I kind of took it to heart and try to apply it. So like if there was some type of technique that I learned about color grading or learned about what type of shots tell what kind of story in what way, um, I would, uh, I would go out and try and like practice it. And my next project that I had and I, I mean I also went to class. I went to Uvu first film and I learned a lot of like onset basics and stuff from there and a lot of really good techniques and met a lot of great talented people there. Um, who also taught me a lot of, a lot of things as well. That’s why I’d say probably I’m an expert is like researching and then doing it and applying it.

Taylor: That’s awesome man. I really liked how you said that the fact that you do research and you apply a lot of times, even people listened to too many podcasts, read too many books and they learn all this stuff but they never put the time and effort into apply it. So I think that’s really awesome. And you go out, you research, you breathe really what you do, you eat it up.

Alex: Yeah, I’ve gotten to a point where like I’ll, I’ll see anything and it will be framed in like, you know, 16, nine aspect ratio and like, you know, rule of thirds and things like. So like my eyes are always seeing, you know, compositions and now because of all of the research and all that. So it’s just kind of very visual for me in the world is actually prettier now because I’ve learned a lot about filmmaking and photography.

Video Failure: Radical Something

Taylor: Amen brother.So. Yeah. That’s awesome man. So next question, a lot of people don’t like to discuss it, but failures, you know, what’s a shoot that maybe filled or you had some failures with shooting. Yeah. Yeah. So if you remember back at Su, we did a music video for radical something.

Alex: Yeah, it’s been five years and if I want time plus it’s been a while and it was pretty good. Like they, they released it on their youtube channel and I remember sitting there watching it just stack up and views and I’m thinking, Wow, 100,000 people saw my work that I did and it was like maybe like the third project I did and we tag teamed it. So like you are the expert in that situation because you’ve been doing it longer and lance had the vision.

Taylor: Lance lowery and you have the steady hand though.

Alex: Yes, we, we did have, we did have a steady hand I guess. Um, and so, um, we did another music video for them actually, surprisingly, up in Salt Lake that hasn’t seen the light of day. I don’t know why, I mean, I, I’m pretty sure it lance did everything he could to make the project work and um, because he was directing it and producing it and putting it together for them and I think that he, he did a great job and I don’t know if this is a failure on his part or anything like that for me. Um, I wish there were a lot of different things that I could have used in that situation that could have been, that could have been a lot better. But the failure for me is that it just never saw the light of day.

Even for me, I think that if my project looks terrible or it was low budget and the lighting didn’t look good but at least got put out and some people saw it and people appreciated it, then I felt like it’s kind of a success for me. But if like a project just kind of gets worked on and pretty much to the point where I was finished, I had a color graded and ready to go. We had to make some, like we, I wanted to add some special effects and then like nothing ever happened for that. And um, and then it never really, it never really did anything because um, I just, I was told that like, Hey, hold off on it. Like I’ll let you know when we want to work on it and I don’t know what exactly the situation was with lance, but

Taylor: maybe when you meet with them soon like we can, uh, you can clarify, ask him.

Alex: Yeah. And so for me, just like seeing a project never be seen by other people, it seems like a failure to me, um, just because like I’m just very over analytical and I think about everything and I think, okay, what is the image not good at the color look bad to the actors, not do well, or did I do something like was the glide cam work that I worked on because it was at the time with steady cam and glide cam that I still worked on a lot of that where things out of focus.

Taylor: What did it did?

Alex: This was the edit dom, did they do, they look at it and think, man, this is really dumb. Like, and it was all me owning kind of my, my own responsibilities. And in no way would this be like a knock on lance but for anyone else. But like for me, I just own my responsibilities and over-thought a little bit. So that’s kind of why I think that’s a failure to me is just that it never got out. And maybe it could have been because of me because of my lack of expertise in filmmaking at the time.

Learning from Failure: Use A Script To Show Your Client Your Vision

Taylor: So what did you learn from that dude? Like because apparently you, you liked the project we were, you were happy with what happened. Um, but like what do you feel like you can learn from that failure?

Alex: Yeah, I mean I think this is probably what lance had done for me. Something that I learned in the recent past is like making treatments and like putting visuals to it. So tell the audience would treatments are dive a little bit. So treatment is kind of like, it’s kind of like a rough script. Like it’s basically, you know, for me I have everything in my head, I have all the edits in my head, I have the shots in my head and it’s basically just vomiting everything onto a powerpoint or something like that with, with, with pictures that resemble kind of your vision.

A script let lays out with it. And I’m just like kind of a storyline of basic storyline that so that your client can see what’s in your head. They can kind of take a dive into your head without having to like go out and really shoot it and put it together. So that’s kind of what a treatment is. Um, I would recommend doing those every time for pre production so that way your client, which in that case was radical, something would know like what, um, what we’re thinking, what’s going to be out there, how it’s going to be. I mean if you give them time codes or you give them specific shots at specific times in the music video, then that would be good as well. So I don’t know if that’s, that was his responsibility at that time. Um, so I, I’m pretty sure he probably did it and he, he’s really good at what he does, but for me, the way that I learned was just like, you know, make sure that you have the right kind of um, the right kind of a lenses, right?

Kind of like preparation for that with batteries and with everything, like for lenses and everything just to make sure things were working out fine. And um, but I think for me, treatments just being clear with your client and I wish that they were, I mean they were there for a day, I think, um, when we had a concert scene, but I don’t think that they were there for the rest of the shoot. Um, maybe they were, I can’t, it’s been five years, spent a few hours if you have, if you have any type of failures or anything like that in relation to a video not being seen, just make sure that everything’s clear with your client, make sure that they’re happy first before you start production and making sure that everyone is satisfied with the idea, the vision because I don’t know, again, you get that glance, but that could be potentially wise that maybe they just weren’t satisfied with the vision or they thought it didn’t match their music. I don’t know. Who knows. Yeah.

Gaining Confidence In Film Making

Taylor: No Dude, that’s awesome though. Really taking time and effort to plan. Make a game plan when, when shooting video. Oh yeah. So that can definitely be applicable in any instance. Yeah, absolutely. Absolutely, man. I’m okay, man. Will tell us about your first little, your first little video success, you know, so a lot of times it’s like that little nugget that makes you go, oh my gosh, I love this. I can do this full time, I can make this my life. Did I think it was the fight to see you man?

Alex: It was that early on that like I was like, wow, I actually can do this. Because like before I bought that camera and before I invested in it as like if he can do it, I can do as a pretty cocky thing of me to say because considering that I took like one photo class in high school and it was weird because the teacher was all like super artsy and this means this, you know, like freaked me out a little bit. And we were shooting on film and we had to, we had to like, we’d have to develop it, a dark room, which I would kill for right now at this point in the digital age because it’s so sweet. But I’m at that point, that’s all my experience where the camera was, was like my dad’s old Canon camera that you stock film in and that was it. And so I’m considering that, like that was the first time I’d ever done anything, which was like going down to Su filming the music video and filming that paint fight. Like I was like, okay, this is actually pretty good and it got to a point not to knock on like Devin Graham or that style of filmmaking, but I got bored with it so fast. Like I got bored with it so fast, meaning like this is fun and this was great. I could do this, but I would much rather tell stories, you know, I’d rather much make commercials. I’d rather make like advertisements and get on set and I went to school for you to you. And that’s where I learned how to get on set and learn how to like all the set language and learn how to grip and to DP and to direct and produce, which I mean I need to do better at, but always room for improvement always. It doesn’t matter how good you are. Always room for improvement. Yes. Yes sir. So that, that was that point where I thought that like I was, I was like, okay, I can live with this, I could actually do this, this is a, this is something that um, that I could do.

Alex: And there’s moments still throughout my career, my career this past five years that I’ve been doing that. Like I’ve even impressed myself. I’m like, Dang man, that’s good. How did you, you did that?  Like how did you do that? So like, there, there are moments still, even now where I’m like, I got it baby, it’s me, you know, like, I, I can do this and this is a, it’s a professional. I consider myself an expert and professional with a lot of room to take her out. So yeah, always room to grow. So that’s awesome man. So just this, just in the get go, that paint bite. So just to give an audience understand a paint bite, they’re spraying paint everywhere, all over people. And in this video shoot we had to like wrap our cameras and plastic just to protect them from the pain, from the pain and the rain and the rain and the water like. Yeah, it was so intense. That’s awesome. That was. I was there with you man. That was our first journey. I remember that.

Taylor: So that’s awesome. So tell us like your Grand Slam and you’re like, you’re doing it now. Like what has been like you are so proud of project that you’ve done.

Pleasing Your Audience With Video

Alex: Shoot. I mean there are. So there are a lot of projects that I’m proud of and usually it kind of grows as I, every new project that I do that I’m proud of. It’s like I’m proud more proud of than the last. Um, probably it’s a short film that I put together with my buddy, Eric would. He helped me, Co produced it, helped it, and he started it. He wrote it to. So like, you know, Eric Wood is probably one of the most talented writers and most talented actors I’ve worked with. Um, it was, it was at Uvu and I was like, my last semester I had my job with the Utah Jazz at this time, so it was really stressful and they do like a capstone project where like a whole year you work on something and I was a director of photography for that Capstone Project, but I took the same exact class that was called the director’s workshop and you’re supposed to make like a two minute skit, let basically like a two minute short film that you directed.

And I asked Eric to like help me with something that I came up with or that I, that I found on the Internet. And he’s like, how about we do this instead? This script that I have, let’s test this out. And it was called Green River. It’s on my vimeo account. I’m really, really good. It’s kind of just like a small, it could be basically a small scene in a, in a feature film is what we’ve discussed. Me and Eric have, he would point out all these things that he’s unhappy with, but I’m very proud of it. Meaning because like I’ve never produced anything and that he helped me, he helped me direct it too, so like we did it together, but like I’m really proud of it because like we shot in like two days. I did all the pre production stuff, got prop Scott, like all this stuff with Eric and then I directed it.

It was the first time in my entire like existence working in this field that I sat and just watched a monitor instead of like had a camera in my hand, you know, like a lot of the filmmakers nowadays on Youtube do just like, you know, your glide cam, you’re, you’re the only camera guy and you just run and gun, kind of like what Parker Wall back does a lot and he’s just a freaking beast. Hayden, he can do it. Um, but uh, for me, like I was the first time I directed anything and like just sat behind the monitor and had a friend of ours. Carter Faucet is amazing, amazing camera guy put together, um, the camera and run it and then had um, you know, some other guys help me grip and everything, like I didn’t have to do any of it like it. Usually I’m used to doing that and that’s what I’m pretty proud of is that um, along with like landing my job with the jazz and all that stuff. But that short film, you should check it out. It’s pretty good.

Taylor: Gotcha. So what made that film successful for you?

Alex: Well, the thing, well if you, if you’re talking about accolades here, you know, I’m not gonna I’m not gonna Brag too much, but we won the audience choice in that, in that um, because we, we submit it to. You’ve used film festival. Okay. So you use film festival is kind of a way for seniors to showcase their work and also other people to participate. It’s not like we’re not, we’re not talking about like this big huge, you know, Sundance film festival or anything. We’d get our butts kicked, but at least like with Uvu and within a group of people, like a full audience. And a movie theater, they all agreed audience choice. Like that was the best film.

Taylor: That’s awesome.

Alex: Yeah. And then also best screenplay by Eric would. And so like we want some stuff and the reason why I felt like what made it so successful was just like just for me, I mean have to like make wear multiple hats. That was stressful but like to push through it. Like there were times where Eric had to be like, dude, just calm down, chill out, chill out dude, chill out. This is gonna work. It’s not hard. It’s not difficult. We can do this. And like, so I think just for me making it so like why it was so successful was that like that. Just just to see it like look in a sense like, because every time I’ve worked on projects there’s always someone else’s directing or doing like DP and I’m usually gripping and I’d kind of look at the monitor and be like, yeah, I wouldn’t do it this way. This lens is probably the worst kind of lends to use for this situation.

Like I kind of talk it through and like I wouldn’t ever tell them obviously it’s their project, but like I would think those things like, hey, if I ever had the opportunity, this is what I would do and this was my opportunity, you know, at this time I had my chance and I was gonna I was gonna make it happen. And so that’s kind of where I felt like for me it was so successful and really like made me happy and very proud of it. Awesome, man. Now there’s a couple things. The, I even took away from that, um, basically teamwork with your buddy. Yes, definitely made it seem like a very successful. And also your mindset like you were all in and you were going to make it happen. So I asked Eric to a lot of that. He had to talk me off of a ledge because I tended to have like a, a totality type personality or whatever you want to call it.

Like I very much like black or white fight or flight. And at that moment I was fighting like I was trying to get away. Like I’m done. I don’t want to do this man, I’ll just take a failing grade and not graduate. I just don’t want to do this. And Eric had to talk me off those ledges, but like I do agree with you. I did have like that mindset once he kind of was like, hey listen, calm down. And I was like, yeah, we’re going to do this, this is going to be sweet. And so yeah. And then also teamwork man. Like I can’t, I cannot take credit for all of that. Like yeah, I helped co produce it and I helped co-direct it. But like without Eric and Carter and with the awesome crew that we had on there, like it wouldn’t have happened.

Speed Round with Alex Lowry

Taylor: That’s awesome man. Well it can be applicable in any situation business. Like a lot of times businesses need to work in teams. Having everyone needs to push each other. Marketing, running campaigns. Definitely same thing. So diving in to the speed round, you know, Tom, what you do for fun when you’re not filming.

Alex: I’m when I’m not filming, I’m, I’m playing overwatch on my pc or playing fortnite with my buddy Taylor, or I’m snowboarding or I am taking pictures or just pictures stand count. They don’t count. Um, recently I’ve been eating a lot of ham and cheese and to retos and mustard sandwiches, so that’s awesome. So people can send you some Doritos. See? That’d be great.

Updates in the Film Industry

Taylor: So any updates in the filming industry? Um, any updates? I’m not sure what you mean overall in general, any industry updates that’s kind of like breathtaking or groundbreaking.

Alex: Um, right now the only breathtaking and groundbreaking thing that I’ve learned is that the c 200 is a pretty cool camera. Parker Lutz, he’s letting me borrow it and it’s done a great job with autofocus. It’s been doing a great job with like getting a good image. The Ra, the Ra, the Canon, the canon raw now that like adobe premier can read it, like it’s much easier to work with and um, it still has a lot to work with, but like that’s for me the coolest thing right now. So. Okay, cool. Check out the c, the C, 200, 200 man. Okay, sounds good.

Taylor: A favorite book.

Alex: Goodnight Moon maybe. Okay. Why is. That takes me back to my good old days, um, as a kid. But if it’s like a, you know, a videography book, there’s a um, had like a foot. I can’t remember the book. It’s like a photography book that just says like how to not suck a photography or something like that. And it was just like a book was to like just all the basics and it’s really cool to read through and see examples and stuff.

Taylor: That’s awesome man. Yeah. Check that book out. What’s that? Say it one more time.

Alex: I remember and I can’t have. It’s like how to not suck at photography. I can’t remember it.

Favorite Thing About Video

Taylor: Cool. Um, what’s your favorite thing about video?

Alex: Favorite thing about video is there’s two aspects of it. One is just like being captivated by a story and being invested to the point where like, you almost don’t even like feel like you’re living in your current world. There’s a lot of tv shows that do that. There’s a lot of, you know, when people binge watch, I’d like to think of people who binge watch, uh, videos and TV shows that like that’s their way of escaping into another world because they don’t want to be in theirs. And then the second thing, a video that I just loved the most is being able to create a video and seeing their reaction to it particularly like just people’s like, wow, this is really good. Or you know, you always think of yourself as not a professional. You know, you always look at people who are always better than you and whatever. And when people look at and go, wow, this looks really professional. And then you look at it, you’re like, oh yeah, it does. It does actually look pretty professional, particularly from my job. Like if you really think about it, like being with the Utah Jazz and being one of 30 teams and like skiing.

Like if you look at the website, and I’m not saying this is my work is all of our work obviously. But like, Hey, I took that picture, hey, um, I did that video. Or Hey, I put that together and so like it’s Kinda cool to see that like on such a public facing medium through digital and through social and social media and through website and just everything with the jazz, like it’s just weird to see like, hey, that was actually, that was created by me and my colleagues like. And so it’s just weird to see like people see that as professional work and you know, I don’t see myself as a professional all the time at times sophomore credit, I guess it’s all good.

Best Video Product for Quality Video

Taylor: Um, so what’s like your favorite camera camera tool right now?

Alex: Um, I love to see 200. It’s been great. Um, but like we use the Ursa mini, the blackmagic Ursa mini at the Utah Jazz and I am just starting to kind of dig deeper into like some of the features of it and like figuring out how to get the best image in the best and every scenario with, with that camera.

And it’s been kind of fun. Um, I really liked working with the Canon five d mark three when it comes to photography. Even the one DX, the Canon one, dx mark two doesn’t do great, doesn’t take better pictures. I feel like as the five d mark, three mark four huge price, big price difference. I think a lot of people are buying the dough, like we have one at the jazz too. I use that for four k video and if we ever use a glide cam and stuff, we would use that camera and we just use it for also photos. But I, I find that when I use the five d mark three man, there’s nothing that beats that camera. I don’t know why, but uh, yeah, that’s kind of my setup. Reds, reds are nice. I’m going to be using a um, an Arri Alexa with a buddy of mine for the edge homes commercial that we’re producing.

Advice for Seeking a Videographer

Taylor: So like that’s awesome. That’s a high end cameras. It’s about 60 grand so I’ll be excited to use that one and use some Sony lenses for that. So, so if there’s any business out there that’s looking to hire a videographer, like what advice would you give them?

Alex: Yeah, so the biggest thing that I think a business person should consider when it comes to video production is that it takes time, especially for a quality video production. I think there are ways to, to hammer something out real fast and, and at a decent pace, but it does, it is at someone’s expense, you know, someone’s energy and someone else’s mind power and brain power. It’s an expense, but it does take time. It takes, you know, cost money to buy equipment and to um, to invest in it. If you’re really invested in digital marketing when it comes to video production, like you should, you should definitely invest in time.

You should. Um, I think that, uh, another, another thing that businesses should consider is that, you know, people, people can go out and make money off freelance. You know, I hire people for, you know, my own freelance video production in their, their rates are like $800 a day or $1,600 a day to do like production and to evolve a camera. And some people, like I think Utah businesses think that they could just get it, like the same kind of huge quality, like big quality without spending the money because they think that one videographer that has as far as glide cam could produce it when really it does take a crew, it takes all of that if you see like a lot of the harmons brothers commercials that they make for like, you know, Poopourri or like the squatty potty and stuff like that. Stuff’s still costed a lot of money even though it was just built into a studio.

And so, um, it looks like you could potentially have one person do it just because of, um, like it’s just like a few shots, you know, and, and all that. And maybe someone could replicate that in a way. But I just think that businesses should consider that there are people’s time that it just takes a lot of time to do video production to edit. So when you’re, when you’re, when you’re adjusting your timelines and like your deadlines and stuff, you need to consider that. It does take multiple rough edits. It takes like that. That’s kind of something that we do with the jazz is like when they ask for timelines and deadlines, it’s like, well, we’re going to go through some rough edits and we’re going to probably have some feedback. We’ll run it up the chain. And it’s important because it’s a public facing medium with social media.

And so like other people’s opinions are important. Um, especially like the owners and the president and all that. And so like when, when they’re needed, like we need to set that time, if that makes sense. Like, okay, so we’re going to need to make some data. It’s most likely and people are gonna make some changes so we might need to factor in a couple days for them to get back to us. So that’s when the deadline is, if that makes sense. That makes total sense. Yeah. So just give the audience just a little understanding last year, you can just kind of shoot these numbers from the hip but be relatively close to the Jersey reveals.

Successful Job

Taylor: Yes. Last year for the Utah Jazz, how many people were on the set for that video? Um, which, which ones? All of them, just all of them. About how many people were on set.

Alex: So for the association icon it was just me. And then, um, it was also like some people from the social media team is really kind of funny because the Jersey spin around but it was on like a half mannequin and like on a chain and like I’d be so close but like my boss would like rotate it so we’d get that movement. It makes it look like it’s moving and I’d speed rapping and all in all that. But then the statement Jersey there was um, about four, five, six, seven people involved in it. We had some really awesome our graphic designers were involved with like the floor that lit up and stuff. I’m a graphic designer. Katie did a great job with matching the colors and matching, kind of running the floor. And then we had our art director in there who was just making sure everything was good. And then our senior vice president was there to make sure things were good.

And then, um, I was running camera and then we had like some, some of the social people that were helping with food and then like some other people were helping just with like getting the jerseys ready and get him on the players and all that. So like there was about seven people there. Um, the city edition one was a little bit more private, so that was, um, there was three people working on cruise me Carter and Ryan. Um, that one I feel like that we could have moved a lot faster on ad we had some help with Ryan. I, one technique that I’ve been learning right now is that if there’s any students who want to work for free, they can, but as long as, as long as they’re aware that like this is for free and we can’t pay you. Like we don’t have the budget but you get the experience, you make the connections and a lot of people will do that if they’re just getting into film.

Um, but yeah, so that one was like me, Ryan Carter, then our senior vice president, director of marketing and art director that were there. So there was still about six, seven people, but working on the actual shoot and stuff, we started around 4:00. It didn’t end up til 3:00 AM be just because the lighting setup was a little bit different. And um, had I known, I mean obviously we, we, we, uh, we didn’t, we didn’t set as much time. Um, that’s one of my weaknesses is like not giving myself enough time for stuff at times. So I’m good. Yeah. Yeah.

Taylor: Cool. Well then just to give the audience and understanding, so you had a full team to make these videos. How long were each of these videos?

Alex: The city, the association and icon one was really quick. That was probably about two or three hours because it was just like, just a few shots of the shorts, few shots of the jerseys. Nothing much changed except for we added a patch to it because Nike let us literally let us put up sponsor patch on there. And then obviously the Nike swoosh, it’s on the other side, so we didn’t have much. The state manager of the gold jerseys were a big difference because like our previous jersey, our ultimate was green and we were going with gold and like it was a brand new color and no one’s ever seen before. And our art director was like, no white, no white on this jersey. It’s all just a navy gold and grade. And it was sick. It was sweet. Um, and so that one took, when it comes to a pre production in ordering and the kind of concept and it out that, that probably took us maybe about like a total of 20 hours on top of shooting. And on top of editing, I think I’m around there.

And then the city edition one was about the same, about 20 hours just between, like if you, if you count the times we had to drive down to provo where the court was being made, you know, we had to drive down there, look at the court, make sure that like things were going to work out really well. And then we had to get a drone pilot inside the arena when it was laid down in the arena and he’d fly it out with the mannequin in there and stuff. And so like that took, I guess cade was involved in that too. My apologies. Cade mangle son was involved in that by drone flying a drone inside the arena that had no gps and he was tough. He broke some propellers. He ran it into the suites because like it was harder to control because I guess those, those drones like help assist you through gps and stuff.

So yeah, about total with all the Jersey stuff, total would probably be about 50 to 60 hours. It was like a full week’s worth of work between a span of a few months, you know, that is insane. Just so if you guys were listening, it can, can not realize how much time it takes to make video. It takes a lot of time. A lot of effort if you want. High quality stuff. Yes.

Contact Information

Taylor: So last question, if anybody’s looking to hire a videographer, where are they gonna?

Alex: Find the APP, fight me in particular right here. Herrmann baby. I don’t know. Herriman, Utah, like email address, social media. Okay. There we go. All right. Um, well first off, like disclaimer, I am not actively looking for another job, so if you’re listening Utah Jazz, I’m not looking for another job, but you can find me at [inaudible] on instagram. Twitter. Facebook is Alex Lowery.

Um, my email is Alex Dot Lowery, Utah Jazz. So if you have any questions, feel free to email me, shoot me a message on twitter or instagram. Um, so yeah, that’s, that’s where you’ll find me. And if you ever want to chat, get some lunch where more than, more than happy to meet up. That’s awesome man. Thanks for being on the show. I know we had to do take two, but uh, I mean, did you share it a lot, a lot of value with these guys and thanks for your time, man. Yeah, thanks for having me, man. Okay, talk to you later. Peace. Peace.


Thanks guys for listening. I hope you guys got some good tips and tricks on video production and really realize how much production and time and effort goes into different video projects. I’m definitely one of those guys that’s more about content is king, but guess what? Quality content is even better. So really do some research on your production guys. If you’re doing video projects and hope this helps you guys and don’t forget to hit that subscribe button and peace.

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