Right now, the industry can be tough to get leads for Addiction Treatment Centers. The Addiction Treatment world is a competitive field because it can be very lucrative. To give you an understanding, some businesses charge anywhere from $5,000-$40,000 a month to get treatment. This allows marketers to spend more money on advertising to get a client.
The marketer should be willing to spend $5,000 a month on ads for the business, if you can get a client in the door for $5,000. If you can do that, the customer is going to stick around for at least 6-9 months. They hopefully will relapse and come back again. The lifetime value in this example is at least $30,000 in your pocket. If you are spending the money for ads, you can make the money back and increase revenue. Who wouldn’t do that?
The biggest problem with addiction treatment centers is some people don’t understand this concept. They think they can spend $2,500 a month on advertising and compete with the big dogs.
Because I love online marketing and I personally love helping people out, I’m going to share a secret with you that very few people are actually doing:
- Great Website
- Google Listing
- Facebook Ads
If people are doing this already, they aren’t doing it properly.
Create a Clean, Simple Website
When I worked for the ad agency back in the day, I worked with an addiction treatment center. They came to us and their website needed some serious help! The site wasn’t mobile and they were wondering why? Their site wasn’t converting and turning people into paying customers. Here is a list of reasons why:
- The website wasn’t mobile friendly.
- No call to actions.
Check out what happened:
- We made the site mobile friendly and optimized the results- Traffic went up and SEO increased.
- Put a specific place on your website for people to subscribe to your email list and collect information about your treatment center.
Have a Google Listing for Your Treatment Center
A Google listing is a great way to generate leads for your addiction treatment center on a local level. Things we did to help get more leads for the addiction treatment center were this:
- Optimized the listing- you have to make sure that all of the information is filled out on the listing.
- Get more reviews- reaching out to previous clients to get reviews helps boost your listing and create credibility for your business.
The picture above shows that in one quarter, the business got over 120 phone calls just from their listing.
Run Facebook Ads to Generate Leads for Your Addiction Treatment Center
If you are wanting to generate leads for your addiction treatment center, don’t run ads that say, “Free consultation” or “call now”. These aren’t going to work! You need some sort of offer for them to download, a guide, a book, or a video series. For this particular treatment center, we used a book and let’s just say it did well.
Cold audiences we were getting leads for $12.00.
Re-marketing were generating leads for $4.84.
In the addiction treatment world, you have got to be running Facebook ads to generate leads for your addiction treatment center. In a more recent campaign, we were running Facebook messenger ads for an addiction treatment center. Check out these results:
This campaign has been running for a week. We have generated 400 leads for an addiction treatment center. These are people messaging in for help. Like I said, if you aren’t running Facebook ads to help generate leads for your addiction treatment center, you are crazy!!!
Educate People to Help Generate Leads for Your Addiction Treatment Center
You need to educate people about your addiction treatment center if you want to see more leads come in. The addiction treatment environment is a vital part of someone’s life. Choosing an addiction treatment center is a big decision because they are trusting you with their life. They are coming to you because, they need your help. They need to trust you. The easiest way for someone to gain your trust is to educate them. Here are a few ways that you can educate them:
- Create a social post.
- Create YouTube Videos.
- Create a Podcast.
When you create these things make sure that you are creating quality content. This is the key to educating people to generate leads for your addiction treatment center.
My Conclusion To Generate Leads For Your Addiction Treatment Center
This is one of the most competitive industries to generate leads for your addiction treatment center. On Google, the cost per acquisition is very high. Your cost per acquisition is going to be a lot lower over on the Facebook compared to Google.
Side Note To Generate Leads For Your Addiction Treatment Center
You going to have to get legit script to actually run ads on Facebook, and Google. Learn more here.
If you have any questions about generating leads for your addiction treatment center, feel free to reach out!